The Amul girl is portrayed in the advertisement as being a little sad, reflecting the despair of the nation. The tagline, "jalwa in javelin," perfectly captured the national pride and excitement following Chopra's win.Īnother moment marketing example of Amul's marketing genius is their ad, which addresses the issue of growing fuel prices in India. It showed the Amul girl mascot, throwing a javelin under the guidance of Chopra, who held a buttered toast in his hand (because even champions need a snack break). When discussing important topics or trends, the corporation frequently adopts a lighter tone, which helps to win over customers and keep the brand at the forefront of their minds.įor example, here's their ad which celebrates Indian Olympian Neeraj Chopra's gold medal win in the men's javelin throw at the 2021 Olympics. In addition to being timely, Amul's advertisements are known for their wit and humour. Whether it's a huge political moment, a big film release, or a big athletic event, Amul is excellent at crafting advertising that relates to the culture and engages its target audience. The company's versatility in producing and broadcasting timely and appropriate ads be it digital ads or traditional ads is one of the secrets to its success with moment marketing. You must have seen Amul's marketing at play with its ads via "The Taste of India" and mascot - the Amul Girl. Throughout its existence, Amul, a well-known dairy brand in India, has consistently embraced the concept of "moment marketing" while maintaining its brand message. Many brands leverage Twitter account and popular memes to support ot comment on current issues head-on.įrom Amul girl's sense of humour to Netflix's marketing memes, here are few micro-moment Marketing examples for inspiration: Amul's clever and timely ads These savvy companies know how to connect with their audience by employing clever digital marketing strategies and a dash of wit to tap into the pulse of current events and pop culture. If your brand marketing is current and relevant, it will truly connect with your target audience, increasing brand value and engagement, and creating brand awareness.įew Examples of Brands that Nail Their Moment Marketing Strategy That is the primary benefit of moment marketing. You've just executed a moment marketing campaign!īeing in the right place at the right moment and having the appropriate content prepared allows you to deliver a tailored, timely, and relevant marketing message to that specific person.Īs a business, you can connect with hundreds or even millions of people who are interested in a specific event, trend, or piece of news by engaging in similar activity on a much larger scale. As a clever marketer, you take out your phone and play a video of your band playing that particular genre of music for them. Let's say you're at a party and someone says they enjoy a particular genre of music. By creating timely, relevant content capturing moments, businesses can increase their brand's image value, engagement, and ultimately revenue. Moment marketing enables companies to differentiate themselves from their competitors and capture the audience's interest. Why Moment Marketing Should Be a Key Part of Your Content Marketing Strategy?
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |